Sean Chia’s Profile

Sean Chia, General Manager (Malaysia) started out in the events management business in 1994. A honours Degree in Business Administration (BBA, Hon) graduated from Northern University of Malaysia (UUM), he has been involved in pageantry, concerts, product launches, sporting events, promotions, advertising, marketing and event management in Malaysia and Internationally.

Since 1994, He coordinated concerts, family entertainment shows and special event in Malaysia like Frank Harary Magic Show, Mr Big in Concert, Holiday Circus on Ice, Aaron Kwok “Live” in Concert, Cliff Richard in Concert, Walt Disney on Ice, Best of Grasshoppers in Concert, Jacky Cheng in Concert, Mighty Morphins Power Rangers, Heineken 5 Star Challenge, Launching of Swatch Beat Party, Launching of L’oreal Virtual Rouge, Nuyou Magazine Revamp Party.

He has also coordinated sporting events like the launching of Shah Alam Stadium in Malaysia, Malaysia 500cc Grand Prix, Salem ATP Open and Asia Pacific Sport Exposition (ASPO) Launch of Sports Recreation Year Malaysia.


From 1996 onwards, he specializes in Pageantry in Malaysia and has organized Miss Malaysia Chinatown Pageant, Manhunt Malaysia, Malaysia Best Model Awards, Miss Malaysia Petite, Malaysia Male Look of the year, Malaysia Queen of Clubs and Miss Tourism International.

In addition, he was incharge of the planning, budgeting, advertising, marketing, implementing & coordinating events like the Anchor Challenge, Heineken Angel Promotion, Guinness “Got it” Ambassadress, Guinness “Got 8, Got Luck” Promotion, Guinness Smasher Promotion and Anchor Ice “Rave Zone” Promotion.

In 1999, he left Malaysia to Joint Exclusive Resources Marketing Pte. Ltd. in Singapore for International Pageantry business and have coordinate and organized Manhunt International, Miss Friendship of the World – Vietnam, Mister International – India, Miss World University – Korea, Miss Tourism International – Malaysia and Miss Island – Ceju, Korea.

From 2002 onwards, he still involved in International event, at the same time he together with the Director of Exclusive Resources Marketing Pte. Ltd. Mr. Alex Liu started ERM Marketing Sdn. Bhd. for pageantry Business in Malaysia.

Also from 2002, Sean Chia together with Alex Liu exploits into China and manage to Organize Miss Tourism Queen International, Miss Global Beauty Queen, Miss Model of the World, Manhunt International, Miss Bikini International , Miss Leisure, Miss International Beauty and Miss Friendship International. They also mange organized International Model of the Year & Manhunt International in Korea and Faces of the Universe in Ghana.

He currently also a well know international judge for the above International event.

In 2010, he went into Malaysia Mrs. Pageant with Mrs. Malaysia World 2010 contest which started the ball rolling for the married women industry. Since then, Mrs. Contest become the most common and popular pageant in Malaysia.


In 2013, with the afford and hard work from ERM Malaysia together with the support from the sponsors, Malaysia welcome the first International winner for Mrs. Contest – Mrs. Carol Lee, The Winner for Mrs. Universe 2013.


In 2014, ERM Malaysia manage to bring in the world prestige’s event Mrs. Universe Pageant, first time been held in Malaysia. With more than 50 countries participating in the final held in Kuala Lumpur, Sean has enhance the Mrs. Pageant Industry in Malaysia to an International level, which has never happen before.

Sean now oversees all the Mrs. Pageant in Malaysia including Mrs. Asia International, Mrs. Tourism Queen International, Mrs. Malaysia Globe, Mrs. Malaysia Universe, Mrs. Malaysia Planet, Mrs. Malaysia United Nations, Mrs. Malaysia Global United and Mrs. Malaysia Chinatown International.

He is also the license holder for Miss Malaysia International, Miss Tourism Queen International, Miss Malaysia Global Beauty Queen, Miss Malaysia Model of the World, Miss All Nations, Miss Malaysia Globe, Miss Malaysia Chinatown International, Miss Malaysia Bikini International, Malaysia Best Model Awards, Mrs. Asia International, Mrs. Tourism Queen International,  Mrs. Malaysia Globe, Mrs. Malaysia Universe and many more.

He is currently the Managing director of ERM Marketing Sdn. Bhd.


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1 Response to Sean Chia’s Profile

  1. Billy Chan says:

    Got to know you from some friend link, erm … May be in google plus.
    You are hosting some interesting event but rarely got promotized, at least i did not know them.

    May we able to work together some time.

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