TWENTY beauties representing the various states of Malaysia will be vying for the Miss Malaysia Earth 2010 title at the grand finals of the pageant on Sunday at the Royal Perak Golf Club in Ipoh.
The beauty contest organised under the tag line ‘Beauties For a Cause’, is to promote environmental projects, address issues concerning pollution, conserve and love the earth.
Miss Earth is an annual international beauty pageant promoting environmental awareness.
Along with Miss Universe and Miss World pageants, Miss Earth is one of the largest beauty contests in the world in terms of the number of national-level competitions to participate before the global finals, said Veandra Voon of Star Avenue Production which was granted the exclusive rights by the Miss Earth organiser to hold the Miss Malaysia Earth contest.
Marigold HL Low Fat Milk is the national presenter of the pageant.
Voon said the contest served as a platform to educate the contestants about the environment and to promote tourism including friendship among the finalists.
She said the reigning title holders would have to dedicate the whole year to promoting environmental projects.
In the course of the pageant, Voon said there would be a series of programmes lined up for the finalists before the grand finals.
The programmes include an appearance for the media at the Royal Perak Golf Club, participation in a tree planting project at Mt Gopeng Resort, a photo shoot at Clearwater Sanctuary Golf Resort and visits to children’s homes.
Miss Malaysia Earth will receive prizes which include RM4,000 cash and an air ticket to Vietnam.
Apart from Miss Malaysia Earth title, there are 12 subsidiary titles.
The first Miss Earth was held in year 2001.
In 2004, the Miss Earth Foundation was created to further the pageant’s environmental cause and to work with local and international groups,non-governmental organisations in conservation and improvement of the environment.